AEO & GEO: How to Get Your Hotel Recommended by ChatGPT

The shift to AI search

Travellers increasingly ask AI assistants where to stay. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) make sure your brand is the answer they receive.

Structured data is essential

Schema markup helps AI understand your property — its location, amenities, reviews and offers.

Write for questions

Create FAQ-style, conversational content that directly answers what travellers ask.

Build authority

Citations, mentions and consistent entity data across the web make AI engines trust and recommend you.