How to Increase Direct Bookings & Reduce OTA Commission

Why direct bookings matter

OTAs drive valuable volume and visibility, but every booking through them carries 15–25% commission. The goal is not to abandon OTAs — it is to build a healthy channel mix where direct bookings grow alongside them.

1. A booking-first website

Your website should behave like your best salesperson: fast, mobile-first, with a frictionless booking engine and persuasive storytelling.

2. Smart OTA management

Optimise your listings, rates, content and reviews so OTAs work harder for you while you capture direct demand.

3. Capture and re-market

Use WhatsApp and email automation to convert enquiries and bring past guests back directly.

Conclusion

A balanced strategy grows total revenue and protects your margins. That is the Hash 9 approach.