The project centred on creating a cohesive brand and digital presence reflecting the resort's serene Himalayan setting and premium hospitality. The goal was to translate the on-ground experience into a refined visual and digital language that feels calm, authentic and inviting across every touchpoint — from first discovery to booking.
Ojaswi asked us to reimagine their brand and digital ecosystem: a refreshed identity inspired by the Himalayas, a modern mobile-first website, consistent content and photography direction, and performance-driven marketing to grow visibility, engagement and direct bookings.
Drop in the on-location photography from the Ojaswi shoot here.
Website, social channels and booking platforms each told a different story, eroding trust and perceived luxury.
A complete identity — logo, typography, a Himalayan-inspired palette and photography guidelines — consistent across every channel.
Third-party aggregators compressed margins and limited the resort's direct guest relationships.
A mobile-first site with an intuitive booking engine and storytelling engineered to shift guests from OTAs to direct.
Despite a stunning setting, the resort was nearly invisible in search for key travel keywords.
SEO targeting luxury and Uttarakhand keywords, with precision Google and Meta campaigns capturing demand at every stage.
Management · Ojaswi Himalayan Resort