/* ============================================================
   HASH 9 DIGITAL — Shared Design System
   Light · Minimal · High-end · Palette from logo
   ============================================================ */
:root{
  --red:#E83840;          /* logo crimson (sampled) */
  --red-deep:#C82A32;     /* hover / pressed */
  --red-tint:#FCEDEE;     /* soft red wash */
  --ink:#383838;          /* logo charcoal — the "DIGITAL" / triangle */
  --grey:#6B6E73;         /* body grey */
  --grey-soft:#A0A0A0;    /* logo grey — the "#" */
  --line:#EAEAEA;         /* hairline */
  --line-2:#F2F2F1;
  --paper:#FFFFFF;
  --paper-2:#FAFAF9;      /* faint warm panel */
  --serif:"Inter",-apple-system,system-ui,sans-serif;   /* display role now corporate sans */
  --sans:"Inter",system-ui,-apple-system,sans-serif;
  --mono:"Inter",system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--paper);color:var(--ink);
  font-family:var(--sans);line-height:1.65;font-size:16px;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:1200px;margin:0 auto;padding:0 32px}
.eyebrow{font-family:var(--mono);font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--red);font-weight:600;display:inline-flex;align-items:center;gap:11px}
.eyebrow::before{content:"";width:28px;height:3px;background:var(--red);display:inline-block}

/* ---------- logo mark (woven 9 echo) ---------- */
.logo{display:flex;align-items:center;gap:11px;font-family:var(--sans);font-weight:700;
  font-size:19px;letter-spacing:-.01em;color:var(--ink)}
.logo .mark{width:30px;height:30px;display:block;flex:none}
.logo .name .r{color:var(--red)}
.logo .name{font-weight:700}
.logo .sub{display:block;font-family:var(--mono);font-size:8px;letter-spacing:.22em;
  color:var(--grey-soft);text-transform:uppercase;margin-top:1px;font-weight:500}

/* ---------- top bar ---------- */
.topbar{border-bottom:1px solid var(--line);font-family:var(--mono);font-size:11.5px;
  letter-spacing:.04em;color:var(--grey)}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;height:38px}
.topbar a:hover{color:var(--red)}

/* ---------- nav ---------- */
nav.main{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.86);
  backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}
nav.main .wrap{display:flex;align-items:center;justify-content:space-between;height:76px}
.navlinks{display:flex;gap:34px;font-size:14.5px;font-weight:500}
.navlinks a{color:var(--ink);position:relative;padding:4px 0;transition:color .2s}
.navlinks a::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:1.5px;
  background:var(--red);transition:width .25s}
.navlinks a:hover{color:var(--red)}
.navlinks a:hover::after,.navlinks a.active::after{width:100%}
.navlinks a.active{color:var(--red)}
.nav-cta{font-size:14px;font-weight:600;background:var(--ink);color:#fff;
  padding:12px 22px;border-radius:0;transition:background .2s,transform .2s}
.nav-cta:hover{background:var(--red);transform:translateY(-1px)}
.burger{display:none;background:none;border:none;font-size:22px;cursor:pointer;color:var(--ink)}

/* ---------- buttons ---------- */
.btn-red{background:var(--red);color:#fff;font-weight:600;font-size:15px;padding:16px 30px;
  border-radius:0;display:inline-block;transition:background .2s,transform .2s;letter-spacing:.01em}
.btn-red:hover{background:var(--red-deep);transform:translateY(-2px)}
.btn-dark{background:var(--ink);color:#fff;font-weight:600;font-size:15px;padding:16px 30px;
  border-radius:0;display:inline-block;transition:background .2s,transform .2s}
.btn-dark:hover{background:var(--red);transform:translateY(-2px)}
.btn-line{border:2px solid var(--ink);color:var(--ink);font-weight:600;font-size:15px;
  padding:14px 28px;border-radius:0;display:inline-block;transition:border-color .2s,color .2s,background .2s}
.btn-line:hover{border-color:var(--red);color:#fff;background:var(--red)}

/* ---------- type scale ---------- */
h1,h2,h3,h4{font-family:var(--serif);font-weight:700;letter-spacing:-.025em;line-height:1.04}
.display{font-size:clamp(40px,5.6vw,72px);font-weight:800;letter-spacing:-.03em}
.h2{font-size:clamp(28px,3.6vw,44px);line-height:1.08;font-weight:700;letter-spacing:-.03em}
.lead{font-size:clamp(17px,1.6vw,20px);color:var(--grey);line-height:1.6;font-weight:400}
em{font-style:normal;color:var(--red);font-weight:800}

/* ---------- sections ---------- */
section{padding:104px 0}
.sec-head{max-width:60ch;margin-bottom:58px}
.sec-head h2{margin-top:16px}
.sec-head{padding-left:0}
.panel{background:var(--paper-2)}

/* ---------- hero ---------- */
.hero{padding:96px 0 84px;position:relative;overflow:hidden}
.hero .wrap{position:relative;z-index:2}
.hero-weave{position:absolute;top:-40px;right:-60px;width:520px;height:520px;opacity:.55;
  z-index:1;pointer-events:none}
.hero-tag{display:inline-flex;align-items:center;gap:9px;font-family:var(--mono);font-size:11.5px;
  letter-spacing:.1em;text-transform:uppercase;color:var(--grey);border:1px solid var(--line);
  padding:7px 15px;border-radius:99px;margin-bottom:30px}
.hero-tag .dot{width:7px;height:7px;border-radius:50%;background:var(--red)}
.hero h1{max-width:16ch}
.hero .lead{max-width:52ch;margin:28px 0 38px}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;align-items:center}

/* proof strip */
.proof{margin-top:74px;padding-top:36px;border-top:1px solid var(--line);
  display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.proof .n{font-family:var(--serif);font-size:38px;font-weight:500;line-height:1}
.proof .n .u{color:var(--red);font-size:24px}
.proof .l{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;
  color:var(--grey);margin-top:10px}
.proof .flag{display:block;font-family:var(--mono);font-size:9px;color:var(--red);opacity:.65;margin-top:4px}

/* ---------- clients ---------- */
.clients{padding:52px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.clients .cap{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--grey-soft);text-align:center;margin-bottom:28px}
.logos{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 40px;align-items:center}
.logos span{font-family:var(--serif);font-size:19px;color:var(--grey);opacity:.7;transition:.2s}
.logos span:hover{opacity:1;color:var(--red)}

/* ---------- value cards ---------- */
.vgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.vcard{background:var(--paper);padding:38px 34px}
.vcard .num{font-family:var(--mono);font-size:12px;color:var(--red);letter-spacing:.1em}
.vcard h3{font-size:22px;margin:16px 0 10px}
.vcard p{color:var(--grey);font-size:15px}

/* ---------- industries ---------- */
.ind-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.ind{border:1px solid var(--line);border-radius:0;padding:32px 28px;background:var(--paper);
  transition:border-color .25s,transform .25s,box-shadow .25s}
.ind:hover{border-color:var(--red);transform:translateY(-4px);box-shadow:0 18px 40px -24px rgba(224,40,46,.4)}
.ind .k{font-family:var(--mono);font-size:11px;color:var(--red);letter-spacing:.1em}
.ind h3{font-size:24px;margin:14px 0 9px}
.ind p{color:var(--grey);font-size:14.5px;margin-bottom:20px}
.ind .go{font-family:var(--mono);font-size:13px;font-weight:500;color:var(--ink);letter-spacing:.02em}
.ind:hover .go{color:var(--red)}
.ind.lead-card{grid-column:span 3;display:grid;grid-template-columns:1.15fr 1fr;padding:0;overflow:hidden}
.ind.lead-card:hover{transform:none}
.ind.lead-card .copy{padding:46px 44px}
.ind.lead-card .copy h3{font-size:32px}
.ind.lead-card .side{background:var(--paper-2);border-left:1px solid var(--line);padding:46px 44px;
  display:flex;flex-direction:column;justify-content:center;gap:0}
.mini{display:flex;justify-content:space-between;align-items:center;padding:16px 0;border-bottom:1px solid var(--line)}
.mini:last-child{border:none}
.mini span{font-size:14px;color:var(--grey)}
.mini b{font-family:var(--serif);font-size:18px;color:var(--red);font-weight:500}

/* ---------- services ---------- */
.srv-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.srv{border:1px solid var(--line);border-radius:0;padding:30px 24px;transition:background .25s}
.srv:hover{background:var(--paper-2)}
.srv .ic{width:42px;height:42px;border:1px solid var(--line);border-radius:50%;display:flex;
  align-items:center;justify-content:center;font-family:var(--serif);color:var(--red);
  font-size:17px;margin-bottom:20px}
.srv h3{font-size:18px;margin-bottom:12px}
.srv ul{list-style:none}
.srv li{font-size:13.5px;color:var(--grey);padding:4px 0;border-bottom:1px solid var(--line-2)}
.srv li:last-child{border:none}

/* ---------- AI band ---------- */
.ai-inner{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.ai-list{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.ai-item{border:1px solid var(--line);border-radius:0;padding:20px;background:var(--paper);transition:.2s}
.ai-item:hover{border-color:var(--red)}
.ai-item .k{font-family:var(--mono);font-size:10px;color:var(--red);letter-spacing:.08em}
.ai-item h4{font-size:16px;margin-top:8px}

/* ---------- case study ---------- */
.case{border:1px solid var(--line);border-radius:0;overflow:hidden;display:grid;grid-template-columns:1fr 1.1fr}
.case .left{padding:48px 44px;background:var(--paper-2)}
.case .kick{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.case h3{font-size:30px;margin:14px 0 16px}
.case p{color:var(--grey);font-size:15px;margin-bottom:26px}
.case .right{padding:48px 44px;border-left:1px solid var(--line);display:grid;
  grid-template-columns:1fr 1fr;gap:34px 30px;align-content:center}
.metric .n{font-family:var(--serif);font-size:46px;font-weight:500;line-height:1}
.metric .n .u{color:var(--red);font-size:28px}
.metric .l{font-family:var(--mono);font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:var(--grey);margin-top:8px}
.flag-pill{display:inline-block;font-family:var(--mono);font-size:10px;letter-spacing:.05em;color:var(--red);
  border:1px dashed rgba(224,40,46,.45);border-radius:99px;padding:5px 12px;margin-top:8px}

/* ---------- tools ---------- */
.tools-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.tool{border:1px solid var(--line);border-radius:0;padding:30px 26px;background:var(--paper);
  transition:transform .25s,border-color .25s}
.tool:hover{transform:translateY(-4px);border-color:var(--red)}
.tool .k{font-family:var(--mono);font-size:11px;color:var(--red);letter-spacing:.08em}
.tool h3{font-size:21px;margin:12px 0 10px}
.tool p{color:var(--grey);font-size:14px;margin-bottom:20px}
.tool .go{font-family:var(--mono);font-size:12.5px;color:var(--ink);font-weight:500}
.tool:hover .go{color:var(--red)}

/* ---------- final CTA ---------- */
.final{text-align:center;padding:120px 0}
.final h2{max-width:18ch;margin:16px auto 0}
.final .lead{max-width:46ch;margin:22px auto 36px}
.final .cta-row{justify-content:center}

/* ---------- generic page hero ---------- */
.phero{padding:84px 0 64px;border-bottom:1px solid var(--line)}
.phero h1{max-width:18ch;margin:18px 0 0}
.phero .lead{max-width:56ch;margin-top:24px}
.crumb{font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--grey-soft)}
.crumb a:hover{color:var(--red)}

/* ---------- prose / about ---------- */
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.stat-row .c{background:var(--paper);padding:34px 28px;text-align:center}
.stat-row .n{font-family:var(--serif);font-size:40px;color:var(--ink);font-weight:500}
.stat-row .n .u{color:var(--red)}
.stat-row .l{font-family:var(--mono);font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:var(--grey);margin-top:8px}
.values-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.val{padding:30px 26px;border:1px solid var(--line);border-radius:0}
.val .k{font-family:var(--mono);font-size:11px;color:var(--red);letter-spacing:.1em}
.val h3{font-size:20px;margin:12px 0 8px}
.val p{color:var(--grey);font-size:14.5px}

/* ---------- work grid ---------- */
.work-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.work{border:1px solid var(--line);border-radius:0;overflow:hidden;background:var(--paper);transition:.25s}
.work:hover{border-color:var(--red);transform:translateY(-4px);box-shadow:0 20px 44px -28px rgba(0,0,0,.3)}
.work .thumb{aspect-ratio:16/10;background:linear-gradient(135deg,var(--paper-2),#fff);
  border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:center;position:relative}
.work .body{padding:26px 28px}
.work .tag{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--red)}
.work h3{font-size:23px;margin:10px 0 8px}
.work p{color:var(--grey);font-size:14.5px}
.work .res{display:flex;gap:24px;margin-top:18px;padding-top:18px;border-top:1px solid var(--line)}
.work .res div{font-family:var(--mono);font-size:11px;color:var(--grey);text-transform:uppercase;letter-spacing:.04em}
.work .res b{display:block;font-family:var(--serif);font-size:22px;color:var(--ink);font-weight:500}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:64px;align-items:start}
.cinfo .row{padding:24px 0;border-bottom:1px solid var(--line)}
.cinfo .k{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--red);margin-bottom:8px}
.cinfo .v{font-size:17px;color:var(--ink)}
.cinfo .v a:hover{color:var(--red)}
.form{border:1px solid var(--line);border-radius:0;padding:40px}
.form label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;
  color:var(--grey);margin:0 0 8px}
.form .field{margin-bottom:22px}
.form input,.form select,.form textarea{width:100%;border:1px solid var(--line);border-radius:0;
  padding:13px 14px;font-family:var(--sans);font-size:15px;color:var(--ink);background:var(--paper);transition:border-color .2s}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--red)}
.form textarea{resize:vertical;min-height:120px}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line);background:var(--paper-2);padding:64px 0 34px}
.fgrid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1fr;gap:34px;margin-bottom:48px}
footer h5{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--red);margin-bottom:18px}
footer a,footer .fp{display:block;color:var(--grey);font-size:14px;padding:5px 0;transition:color .2s}
footer a:hover{color:var(--red)}
.fbrand .logo{margin-bottom:16px}
.fbrand .fp{max-width:34ch}
.fbot{border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;
  font-family:var(--mono);font-size:11.5px;color:var(--grey-soft);flex-wrap:wrap;gap:12px}

/* ---------- floating ---------- */
.float{position:fixed;right:22px;bottom:22px;z-index:60;display:flex;flex-direction:column;gap:12px}
.fab{width:54px;height:54px;border-radius:50%;display:flex;align-items:center;justify-content:center;
  font-size:22px;box-shadow:0 10px 28px rgba(0,0,0,.18);cursor:pointer;transition:transform .2s}
.fab:hover{transform:scale(1.08)}
.fab.wa{background:#25D366;color:#fff}
.fab.up{background:var(--ink);color:#fff;font-size:18px}

/* ---------- mega menu ---------- */
.has-mega{position:static}
.mega{position:absolute;left:0;right:0;top:100%;background:#fff;border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);box-shadow:0 24px 48px -28px rgba(0,0,0,.22);
  opacity:0;visibility:hidden;transform:translateY(-8px);transition:all .22s ease;z-index:60}
.has-mega:hover .mega,.mega:hover{opacity:1;visibility:visible;transform:none}
.mega-inner{max-width:1200px;margin:0 auto;padding:34px 32px;display:grid;gap:32px}
.mega.cols-5 .mega-inner{grid-template-columns:repeat(5,1fr)}
.mega.cols-3 .mega-inner{grid-template-columns:repeat(3,1fr)}
.mega-col h6{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--red);margin-bottom:14px;font-weight:500}
.mega-col a{display:block;font-size:14px;color:var(--ink);padding:6px 0;font-weight:500;transition:color .18s,padding-left .18s}
.mega-col a:hover{color:var(--red);padding-left:5px}
.mega-feat{background:var(--paper-2);border-radius:0;padding:24px;display:flex;flex-direction:column;justify-content:space-between}
.mega-feat .k{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--red)}
.mega-feat h4{font-family:var(--serif);font-size:20px;font-weight:500;margin:10px 0 6px;line-height:1.1}
.mega-feat p{font-size:13px;color:var(--grey);margin-bottom:14px}
.mega-feat .mini-cta{font-family:var(--mono);font-size:12px;font-weight:500;color:var(--ink)}
.mega-feat:hover .mini-cta{color:var(--red)}

/* ---------- mobile drawer ---------- */
.drawer{position:fixed;inset:0;z-index:200;background:#fff;transform:translateX(100%);
  transition:transform .3s ease;overflow-y:auto;display:none;flex-direction:column;padding:24px 28px}
.drawer.open{transform:none}
.drawer .dtop{display:flex;justify-content:space-between;align-items:center;margin-bottom:24px}
.drawer .dclose{background:none;border:none;font-size:28px;color:var(--ink);cursor:pointer;line-height:1}
.drawer details{border-bottom:1px solid var(--line)}
.drawer summary{font-family:var(--serif);font-size:20px;padding:16px 0;cursor:pointer;list-style:none;
  display:flex;justify-content:space-between}
.drawer summary::-webkit-details-marker{display:none}
.drawer summary::after{content:"+";color:var(--red)}
.drawer details[open] summary::after{content:"–"}
.drawer .dsub{padding:0 0 16px}
.drawer .dsub a{display:block;padding:8px 0;color:var(--grey);font-size:15px}
.drawer .dsub a:hover{color:var(--red)}
.drawer .dcta{margin-top:24px}
.drawer .dcta a{display:block;text-align:center}
@media(max-width:900px){.drawer{display:flex}}

.reveal{opacity:0;transform:translateY(20px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- responsive ---------- */
@media(max-width:900px){
  .navlinks,.nav-cta.desk{display:none}
  .burger{display:block}
  .proof{grid-template-columns:repeat(2,1fr);gap:32px 24px}
  .vgrid,.ind-grid,.srv-grid,.ai-inner,.ai-list,.case,.tools-grid,.fgrid,.two-col,.work-grid,
  .contact-grid,.stat-row,.values-grid{grid-template-columns:1fr}
  .ind.lead-card{grid-column:auto;grid-template-columns:1fr}
  .ind.lead-card .side{border-left:none;border-top:1px solid var(--line)}
  .case .right{border-left:none;border-top:1px solid var(--line)}
  section{padding:68px 0}
  .hero-weave{display:none}
}

/* ---------- corporate structural accents ---------- */
body{border-top:4px solid var(--red)}
.nav-cta{border-radius:0!important}
.ind,.srv,.tool{border-top:3px solid transparent}
.ind:hover,.tool:hover{border-top-color:var(--red)}
.srv:hover{border-top-color:var(--red);background:var(--paper-2)}
.val{border-left:3px solid var(--red)}
.proof .n,.metric .n,.stat-row .n{font-weight:800;letter-spacing:-.02em}
.logo .name{font-weight:800;letter-spacing:-.02em}
.mega-feat{border-left:3px solid var(--red)}
.case .left{border-top:3px solid var(--red)}

/* ================= IMAGERY LAYER ================= */
/* hero with background photo */
.hero.has-img{padding:0;border-bottom:1px solid var(--line)}
.hero.has-img .hero-bg{position:relative;min-height:560px;display:flex;align-items:center;
  background-size:cover;background-position:center;border-top:4px solid var(--red)}
.hero.has-img .hero-bg::before{content:"";position:absolute;inset:0;
  background:linear-gradient(100deg,rgba(255,255,255,.97) 0%,rgba(255,255,255,.9) 42%,rgba(255,255,255,.55) 70%,rgba(56,56,56,.25) 100%)}
.hero.has-img .wrap{position:relative;z-index:2;padding-top:70px;padding-bottom:70px}
.phero.has-img{padding:0;border-bottom:1px solid var(--line)}
.phero.has-img .ph-bg{position:relative;min-height:420px;display:flex;align-items:flex-end;
  background-size:cover;background-position:center;border-top:4px solid var(--red)}
.phero.has-img .ph-bg::before{content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(56,56,56,.15) 0%,rgba(255,255,255,.4) 55%,rgba(255,255,255,.97) 100%)}
.phero.has-img .wrap{position:relative;z-index:2;padding-bottom:48px;padding-top:60px}

/* image card / figure */
.imgfig{position:relative;overflow:hidden;background:var(--paper-2)}
.imgfig img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease}
.imgfig:hover img{transform:scale(1.04)}
.ratio-16-10{aspect-ratio:16/10}
.ratio-4-3{aspect-ratio:4/3}
.ratio-1-1{aspect-ratio:1/1}
.ratio-3-2{aspect-ratio:3/2}

/* labelled placeholder (for client's own photos) */
.ph-img{position:relative;display:flex;align-items:center;justify-content:center;text-align:center;
  background:repeating-linear-gradient(45deg,var(--paper-2),var(--paper-2) 14px,#fff 14px,#fff 28px);
  border:1px dashed var(--grey-soft);color:var(--grey);overflow:hidden}
.ph-img .lbl{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;
  color:var(--grey);padding:10px 14px;background:rgba(255,255,255,.85);border:1px solid var(--line)}
.ph-img .lbl b{display:block;color:var(--red);font-size:12px;margin-bottom:3px}

/* media split (image + text) */
.media-split{display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;border:1px solid var(--line)}
.media-split .m-img{min-height:380px;background-size:cover;background-position:center}
.media-split .m-body{padding:48px 44px;display:flex;flex-direction:column;justify-content:center}
.media-split.flip .m-img{order:2}

/* image strip gallery */
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.gallery .imgfig{aspect-ratio:1/1}

/* feature image on cards */
.ind .ind-thumb,.work .thumb img{display:block}
.work .thumb{padding:0;overflow:hidden}
.work .thumb img{width:100%;height:100%;object-fit:cover;aspect-ratio:16/10}

@media(max-width:900px){
  .media-split{grid-template-columns:1fr}
  .media-split.flip .m-img{order:0}
  .media-split .m-img{min-height:240px}
  .gallery{grid-template-columns:repeat(2,1fr)}
  .hero.has-img .hero-bg{min-height:auto}
  .hero.has-img .hero-bg::before{background:linear-gradient(180deg,rgba(255,255,255,.95),rgba(255,255,255,.85))}
}

/* ================= V2: RICHER, MORE ENGAGING ================= */
/* deeper hero */
.hero.has-img .hero-bg{min-height:640px}
.hero.has-img .hero-bg::before{background:linear-gradient(100deg,rgba(255,255,255,.98) 0%,rgba(255,255,255,.92) 38%,rgba(255,255,255,.5) 66%,rgba(56,56,56,.35) 100%)}
.hero-tag{background:#fff;box-shadow:0 4px 18px -8px rgba(0,0,0,.15)}

/* floating stat chips on hero */
.hero-chips{position:absolute;right:32px;bottom:40px;z-index:3;display:flex;flex-direction:column;gap:12px}
.chip{background:#fff;border-left:3px solid var(--red);padding:14px 18px;box-shadow:0 10px 30px -12px rgba(0,0,0,.25);min-width:160px}
.chip .cn{font-size:26px;font-weight:800;letter-spacing:-.02em;line-height:1}
.chip .cn .u{color:var(--red);font-size:17px}
.chip .cl{font-family:var(--mono);font-size:10px;letter-spacing:.06em;text-transform:uppercase;color:var(--grey);margin-top:4px}
@media(max-width:900px){.hero-chips{display:none}}

/* card depth + icons */
.ind,.srv,.tool,.val,.vcard{box-shadow:0 1px 0 rgba(0,0,0,.02)}
.ind:hover,.tool:hover,.work:hover{box-shadow:0 24px 50px -28px rgba(232,56,64,.35)}
.srv .ic{background:var(--red-tint);border-color:transparent;color:var(--red);font-weight:700}
.srv:hover .ic{background:var(--red);color:#fff}

/* section dividers with red tick */
.sec-head h2{position:relative}
.panel+.panel{border-top:1px solid var(--line)}

/* image overlay caption */
.imgfig .cap{position:absolute;left:0;bottom:0;right:0;padding:18px 20px;color:#fff;
  background:linear-gradient(0deg,rgba(56,56,56,.85),transparent);font-weight:600;font-size:15px;z-index:2}
.imgfig .badge{position:absolute;top:14px;left:14px;background:var(--red);color:#fff;
  font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:5px 10px;z-index:2}

/* full-bleed image banner */
.banner{position:relative;min-height:340px;background-size:cover;background-position:center;
  display:flex;align-items:center;border-top:4px solid var(--red)}
.banner::before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(56,56,56,.82),rgba(56,56,56,.45))}
.banner .wrap{position:relative;z-index:2;color:#fff}
.banner h2{color:#fff;max-width:20ch}
.banner .lead{color:rgba(255,255,255,.9)}
.banner .eyebrow{color:#fff}
.banner .eyebrow::before{background:#fff}

/* three-up image feature row */
.imgrow{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.imgrow .ic-card{background:#fff;border:1px solid var(--line);border-top:3px solid var(--red);overflow:hidden}
.imgrow .ic-card .imgfig{aspect-ratio:3/2}
.imgrow .ic-card .ic-body{padding:24px}
.imgrow .ic-card h3{font-size:19px;margin-bottom:8px}
.imgrow .ic-card p{color:var(--grey);font-size:14px}
@media(max-width:900px){.imgrow{grid-template-columns:1fr}}

/* logo strip refinement */
.logos span{font-family:var(--sans);font-weight:700;letter-spacing:-.01em;font-size:17px;opacity:.5}

/* dark stat band */
.darkband{background:var(--ink);color:#fff;border-top:4px solid var(--red)}
.darkband .eyebrow{color:#fff}.darkband .eyebrow::before{background:var(--red)}
.darkband h2{color:#fff}
.darkstat{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:40px}
.darkstat .n{font-size:48px;font-weight:800;letter-spacing:-.03em;line-height:1}
.darkstat .n .u{color:var(--red)}
.darkstat .l{font-family:var(--mono);font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:rgba(255,255,255,.6);margin-top:10px}
@media(max-width:900px){.darkstat{grid-template-columns:1fr 1fr;gap:24px}}

/* ================= V3: HOMEPAGE SHOWCASE ================= */
/* industry showcase grid with images */
.ind-showcase{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.ishow{position:relative;overflow:hidden;border:1px solid var(--line);background:#fff;min-height:230px;
  display:flex;align-items:flex-end;background-size:cover;background-position:center;transition:transform .3s,box-shadow .3s}
.ishow::before{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(56,56,56,.92) 0%,rgba(56,56,56,.35) 55%,rgba(56,56,56,.05) 100%);transition:opacity .3s}
.ishow:hover{transform:translateY(-4px);box-shadow:0 24px 50px -26px rgba(232,56,64,.45)}
.ishow .ic-content{position:relative;z-index:2;padding:24px;color:#fff}
.ishow .badge{display:inline-block;background:var(--red);font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:4px 9px;margin-bottom:10px}
.ishow h3{color:#fff;font-size:21px;margin-bottom:6px}
.ishow p{color:rgba(255,255,255,.85);font-size:13.5px;line-height:1.5}
.ishow.big{grid-column:span 2;min-height:300px}
@media(max-width:900px){.ind-showcase{grid-template-columns:1fr}.ishow.big{grid-column:auto}}

/* process steps strip */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border:1px solid var(--line)}
.step{padding:30px 22px;border-right:1px solid var(--line);position:relative}
.step:last-child{border-right:none}
.step .sn{font-family:var(--mono);font-size:12px;color:var(--red);font-weight:600}
.step h4{font-size:17px;margin:12px 0 8px}
.step p{font-size:13px;color:var(--grey)}
.step::after{content:"";position:absolute;top:38px;right:-1px;width:8px;height:8px;background:var(--red);border-radius:50%;display:none}
@media(max-width:900px){.steps{grid-template-columns:1fr 1fr}.step{border-bottom:1px solid var(--line)}}

/* CSS bar graph */
.graph{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.bars{display:flex;flex-direction:column;gap:18px}
.bar-row{display:grid;grid-template-columns:130px 1fr 60px;align-items:center;gap:14px}
.bar-row .bl{font-size:14px;color:var(--ink);font-weight:500}
.bar-track{height:30px;background:var(--paper-2);position:relative;overflow:hidden}
.bar-fill{height:100%;background:linear-gradient(90deg,var(--red),var(--red-deep));width:0;transition:width 1.2s cubic-bezier(.2,.8,.2,1)}
.bar-row .bv{font-family:var(--mono);font-size:15px;font-weight:600;color:var(--red);text-align:right}
@media(max-width:900px){.graph{grid-template-columns:1fr;gap:28px}.bar-row{grid-template-columns:96px 1fr 50px}}

/* capability split (tech + brand) */
.cap-split{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.cap-card{padding:36px 32px;border:1px solid var(--line);border-top:3px solid var(--red);background:#fff}
.cap-card .ce{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--red)}
.cap-card h3{font-size:24px;margin:12px 0 14px}
.cap-card ul{list-style:none;columns:2;gap:20px}
.cap-card li{font-size:14px;color:var(--grey);padding:6px 0;position:relative;padding-left:18px}
.cap-card li::before{content:"";position:absolute;left:0;top:12px;width:6px;height:6px;background:var(--red)}
@media(max-width:900px){.cap-split{grid-template-columns:1fr}.cap-card ul{columns:1}}

/* ================= V3: SHOWCASE, GRAPHS, TIMELINE, TECH ================= */
/* industry showcase — image cards with overlay */
.show-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.show{position:relative;overflow:hidden;min-height:280px;display:flex;align-items:flex-end;
  background-size:cover;background-position:center;color:#fff;border-top:3px solid var(--red)}
.show::before{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(56,56,56,.92) 0%,rgba(56,56,56,.35) 55%,rgba(56,56,56,.1) 100%);transition:background .3s}
.show:hover::before{background:linear-gradient(0deg,rgba(232,56,64,.92) 0%,rgba(232,56,64,.3) 55%,transparent 100%)}
.show .s-body{position:relative;z-index:2;padding:26px}
.show .s-k{font-family:var(--mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;opacity:.85}
.show h3{font-size:22px;margin:8px 0 6px;color:#fff}
.show p{font-size:13.5px;color:rgba(255,255,255,.85);margin-bottom:10px}
.show .s-go{font-family:var(--mono);font-size:12px;font-weight:600}
.show.big{grid-column:span 2;min-height:300px}
@media(max-width:900px){.show-grid{grid-template-columns:1fr}.show.big{grid-column:auto}}

/* process timeline */
.timeline{display:grid;grid-template-columns:repeat(5,1fr);gap:0;counter-reset:step;margin-top:20px}
.tstep{position:relative;padding:28px 18px 0;text-align:center}
.tstep::before{content:"";position:absolute;top:6px;left:0;right:0;height:2px;background:var(--line)}
.tstep::after{counter-increment:step;content:counter(step);position:absolute;top:-9px;left:50%;transform:translateX(-50%);
  width:24px;height:24px;background:var(--red);color:#fff;border-radius:50%;font-family:var(--mono);font-size:11px;
  display:flex;align-items:center;justify-content:center;font-weight:600}
.tstep h4{font-size:16px;margin-bottom:6px}
.tstep p{font-size:13px;color:var(--grey)}
@media(max-width:900px){.timeline{grid-template-columns:1fr;gap:18px}.tstep::before{display:none}.tstep{text-align:left;padding:0 0 0 40px}.tstep::after{left:0;transform:none;top:0}}

/* svg chart card */
.chart-wrap{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.chart-card{background:#fff;border:1px solid var(--line);border-top:3px solid var(--red);padding:32px}
.bar-row{display:flex;align-items:center;gap:14px;margin:16px 0}
.bar-row .blab{font-family:var(--mono);font-size:11px;color:var(--grey);width:90px;text-transform:uppercase;letter-spacing:.04em}
.bar-track{flex:1;height:30px;background:var(--paper-2);position:relative;overflow:hidden}
.bar-fill{height:100%;background:linear-gradient(90deg,var(--red),var(--red-deep));display:flex;align-items:center;justify-content:flex-end;padding-right:10px;color:#fff;font-weight:700;font-size:12px;font-family:var(--mono);animation:grow 1.2s ease}
@keyframes grow{from{width:0!important}}
@media(max-width:900px){.chart-wrap{grid-template-columns:1fr;gap:28px}}

/* tech / tools strip */
.tech-strip{display:flex;flex-wrap:wrap;gap:12px;justify-content:center}
.tech-pill{border:1px solid var(--line);background:#fff;padding:11px 18px;font-weight:600;font-size:14px;
  display:flex;align-items:center;gap:8px;transition:.2s}
.tech-pill:hover{border-color:var(--red);color:var(--red);transform:translateY(-2px)}
.tech-pill .dot{width:8px;height:8px;background:var(--red);border-radius:50%}

/* testimonial */
.quote-band{background:var(--paper-2);border-left:4px solid var(--red)}
.quote-band .q{font-size:clamp(22px,2.8vw,32px);font-weight:700;letter-spacing:-.02em;line-height:1.25;max-width:24ch}
.quote-band .qa{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--grey);margin-top:20px}

/* ================= V4: GRADIENT HEADINGS, SLIDER, PRODUCTS, ACCORDION ================= */
/* gradient heading (matches "Branding Agency" reference: red -> grey) */
.grad{background:linear-gradient(100deg,var(--red) 0%,var(--red) 40%,#8a8a8a 100%);
  -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:transparent}

/* hero slider */
.slider{position:relative;overflow:hidden;border-top:4px solid var(--red);min-height:600px}
.slide{position:absolute;inset:0;opacity:0;transition:opacity .9s ease;background-size:cover;background-position:center;
  display:flex;align-items:center;pointer-events:none}
.slide.on{opacity:1;pointer-events:auto}
.slide::before{content:"";position:absolute;inset:0;background:linear-gradient(100deg,rgba(255,255,255,.97) 0%,rgba(255,255,255,.9) 40%,rgba(255,255,255,.45) 68%,rgba(56,56,56,.4) 100%)}
.slide .wrap{position:relative;z-index:2}
.slide .s-ey{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red);font-weight:600;margin-bottom:18px;display:flex;align-items:center;gap:10px}
.slide .s-ey::before{content:"";width:28px;height:3px;background:var(--red)}
.slide h1{font-size:clamp(36px,5.4vw,68px);font-weight:800;letter-spacing:-.03em;line-height:1.02;max-width:17ch}
.slide p{font-size:clamp(16px,1.6vw,20px);color:var(--grey);max-width:50ch;margin:22px 0 32px}
.slide-nav{position:absolute;bottom:30px;left:0;right:0;z-index:5;display:flex;gap:10px;justify-content:center}
.slide-dot{width:40px;height:4px;background:rgba(56,56,56,.2);cursor:pointer;transition:.3s;border:none;padding:0}
.slide-dot.on{background:var(--red)}
.slide-arrows{position:absolute;top:50%;transform:translateY(-50%);z-index:5;width:100%;display:flex;justify-content:space-between;padding:0 18px;pointer-events:none}
.slide-arrows button{pointer-events:auto;width:46px;height:46px;border:none;background:rgba(255,255,255,.9);color:var(--ink);font-size:20px;cursor:pointer;transition:.2s;box-shadow:0 4px 16px -6px rgba(0,0,0,.3)}
.slide-arrows button:hover{background:var(--red);color:#fff}
@media(max-width:900px){.slider{min-height:520px}.slide-arrows{display:none}}

/* products */
.prod-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.prod{border:1px solid var(--line);border-top:3px solid var(--red);padding:30px;background:#fff;transition:.25s;display:flex;flex-direction:column}
.prod:hover{transform:translateY(-4px);box-shadow:0 24px 50px -28px rgba(232,56,64,.4)}
.prod .p-tag{display:inline-flex;align-self:flex-start;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;background:var(--red-tint);color:var(--red);padding:5px 10px;margin-bottom:16px;font-weight:600}
.prod h3{font-size:21px;margin-bottom:10px}
.prod p{color:var(--grey);font-size:14.5px;margin-bottom:20px;flex:1}
.prod .p-cta{font-family:var(--mono);font-size:12.5px;font-weight:600;color:var(--red)}
@media(max-width:900px){.prod-grid{grid-template-columns:1fr}}

/* accordion (portfolio categories) */
.acc{border:1px solid var(--line);margin-bottom:14px;background:#fff}
.acc summary{padding:22px 26px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px}
.acc summary::-webkit-details-marker{display:none}
.acc summary h3{font-size:21px}
.acc summary .ac-meta{font-family:var(--mono);font-size:11px;color:var(--grey);text-transform:uppercase;letter-spacing:.05em}
.acc summary::after{content:"+";color:var(--red);font-size:26px;font-weight:300;line-height:1}
.acc[open] summary::after{content:"–"}
.acc[open] summary{border-bottom:1px solid var(--line)}
.acc .ac-body{padding:26px}
.acc .ac-desc{color:var(--grey);font-size:14.5px;max-width:70ch;margin-bottom:22px}
.brand-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.brand-cell{aspect-ratio:3/2;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;text-align:center;padding:14px;font-weight:600;font-size:13px;color:var(--ink);background:var(--paper-2);transition:.2s}
.brand-cell:hover{border-color:var(--red);color:var(--red);background:#fff}
@media(max-width:900px){.brand-grid{grid-template-columns:repeat(2,1fr)}}

/* media slots (reels/videos) */
.reel-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.reel{aspect-ratio:9/16;position:relative;overflow:hidden;background:var(--ink);display:flex;align-items:center;justify-content:center;border-top:3px solid var(--red)}
.reel .ph-img{position:absolute;inset:0;border:none}
.reel .play{position:relative;z-index:2;width:54px;height:54px;border-radius:50%;background:rgba(232,56,64,.92);color:#fff;display:flex;align-items:center;justify-content:center;font-size:20px}
@media(max-width:900px){.reel-grid{grid-template-columns:repeat(2,1fr)}}

/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:start}
.price{border:1px solid var(--line);background:#fff;padding:36px 30px;position:relative;transition:.25s}
.price.feat{border:2px solid var(--red);box-shadow:0 24px 50px -28px rgba(232,56,64,.45)}
.price.feat::before{content:"Most popular";position:absolute;top:-12px;left:30px;background:var(--red);color:#fff;font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;padding:5px 12px}
.price h3{font-size:22px;margin-bottom:6px}
.price .p-sub{color:var(--grey);font-size:13.5px;margin-bottom:20px}
.price .p-amt{font-size:38px;font-weight:800;letter-spacing:-.02em}
.price .p-amt .per{font-size:14px;color:var(--grey);font-weight:500}
.price ul{list-style:none;margin:22px 0 26px}
.price li{padding:9px 0 9px 26px;position:relative;font-size:14px;color:var(--grey);border-bottom:1px solid var(--line-2)}
.price li::before{content:"✓";position:absolute;left:0;color:var(--red);font-weight:700}
@media(max-width:900px){.price-grid{grid-template-columns:1fr}}

/* presence / exhibitions timeline */
.pres-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pres{border:1px solid var(--line);border-left:3px solid var(--red);padding:26px;background:#fff}
.pres .yr{font-family:var(--mono);font-size:12px;color:var(--red);font-weight:600;letter-spacing:.05em}
.pres h3{font-size:19px;margin:8px 0 6px}
.pres p{color:var(--grey);font-size:14px}
@media(max-width:900px){.pres-grid{grid-template-columns:1fr}}

/* social grid */
.social-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.soc{aspect-ratio:1/1;border:1px solid var(--line);position:relative;overflow:hidden;background:var(--paper-2)}
@media(max-width:900px){.social-grid{grid-template-columns:repeat(2,1fr)}}

/* ================= V5: VISIBILITY, TECH LOGOS, CALCULATOR, RICHER ================= */
/* phero heading visibility on photo backgrounds — add subtle text shadow + ensure dark */
.phero.has-img .ph-bg::before{background:linear-gradient(180deg,rgba(56,56,56,.25) 0%,rgba(255,255,255,.55) 50%,rgba(255,255,255,.98) 100%)}
.phero.has-img h1,.phero.has-img .display{color:var(--ink);text-shadow:0 1px 2px rgba(255,255,255,.6)}
.phero h1,.phero .display{color:#222426}
/* gradient headings need a fallback solid where contrast matters */
.grad{background:linear-gradient(100deg,var(--red) 0%,var(--red) 45%,#5a5a5a 100%);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
/* banner headings: stronger overlay so white text pops */
.banner::before{background:linear-gradient(90deg,rgba(40,40,42,.9),rgba(40,40,42,.55))}
.banner h2{color:#fff;text-shadow:0 2px 12px rgba(0,0,0,.3)}
/* sec-head h2 default — ensure strong dark, not muddy grey */
.sec-head h2,h2.h2{color:#23252a}

/* tech & platform logos (real SVG brand marks) */
.logo-wall{display:grid;grid-template-columns:repeat(6,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.logo-wall .lw{background:#fff;aspect-ratio:5/3;display:flex;align-items:center;justify-content:center;padding:18px;transition:.2s}
.logo-wall .lw:hover{background:var(--paper-2)}
.logo-wall .lw img{max-height:34px;max-width:80%;width:auto;object-fit:contain;filter:grayscale(1);opacity:.7;transition:.2s}
.logo-wall .lw:hover img{filter:none;opacity:1}
.logo-wall .lw span{font-weight:700;font-size:15px;color:var(--grey)}
@media(max-width:900px){.logo-wall{grid-template-columns:repeat(3,1fr)}}

/* calculator */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line)}
.calc .c-inputs{padding:40px;background:#fff}
.calc .c-result{padding:40px;background:var(--ink);color:#fff}
.calc .c-field{margin-bottom:22px}
.calc label{display:block;font-size:13px;font-weight:600;color:var(--ink);margin-bottom:8px}
.calc input[type=number],.calc input[type=range]{width:100%}
.calc input[type=number]{border:1px solid var(--line);padding:13px 14px;font-size:16px;font-family:var(--sans)}
.calc input[type=number]:focus{outline:none;border-color:var(--red)}
.calc input[type=range]{accent-color:var(--red);margin-top:6px}
.calc .rng-val{float:right;color:var(--red);font-weight:700}
.calc .c-result .rlabel{font-size:13px;color:rgba(255,255,255,.6);text-transform:uppercase;letter-spacing:.06em;margin-bottom:6px}
.calc .c-result .rbig{font-size:44px;font-weight:800;letter-spacing:-.02em;line-height:1.1;margin-bottom:24px}
.calc .c-result .rbig .u{color:var(--red)}
.calc .c-row{display:flex;justify-content:space-between;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.12);font-size:15px}
.calc .c-row b{font-weight:700}
.calc .c-note{font-size:12px;color:rgba(255,255,255,.5);margin-top:18px}
@media(max-width:900px){.calc{grid-template-columns:1fr}}

/* benefits list with checks */
.benefits{display:grid;grid-template-columns:1fr 1fr;gap:14px 30px;margin-top:8px}
.benefits .b{padding-left:30px;position:relative;color:var(--grey);font-size:15px}
.benefits .b::before{content:"✓";position:absolute;left:0;top:0;color:#fff;background:var(--red);width:20px;height:20px;border-radius:50%;font-size:11px;display:flex;align-items:center;justify-content:center;font-weight:700}
.benefits .b b{color:var(--ink)}
@media(max-width:900px){.benefits{grid-template-columns:1fr}}

/* mini bar chart (reusable) */
.minichart{background:#fff;border:1px solid var(--line);border-top:3px solid var(--red);padding:30px}
.mc-bar{display:flex;align-items:center;gap:14px;margin:14px 0}
.mc-bar .l{font-size:13px;color:var(--grey);width:120px;font-weight:600}
.mc-bar .track{flex:1;height:26px;background:var(--paper-2);overflow:hidden}
.mc-bar .fill{height:100%;background:linear-gradient(90deg,var(--red),var(--red-deep));color:#fff;font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:flex-end;padding-right:10px}

/* donut stat */
.donut-row{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;text-align:center}
.donut{width:130px;height:130px;margin:0 auto 14px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:26px;font-weight:800;color:var(--ink)}
@media(max-width:900px){.donut-row{grid-template-columns:1fr;gap:32px}}

/* ================= V5: FIXES & ENHANCEMENTS ================= */
/* fix phero heading visibility over images — stronger white base + crisp text */
.phero.has-img .ph-bg::before{background:linear-gradient(180deg,rgba(255,255,255,.5) 0%,rgba(255,255,255,.82) 45%,rgba(255,255,255,.98) 100%)}
.phero.has-img h1,.phero.has-img .lead,.phero.has-img .crumb{text-shadow:0 1px 0 rgba(255,255,255,.6)}
.phero h1{color:var(--ink)}
.phero .display{color:var(--ink)}
/* ensure gradient headings stay vivid */
.grad{background:linear-gradient(100deg,var(--red) 0%,var(--red) 45%,#6b6b6b 100%);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}

/* clean label style now mono = Inter: add weight + tracking so eyebrows still read as labels */
.eyebrow{font-weight:700;letter-spacing:.14em}
.crumb,.s-ey,.cl,.l,.p-tag,.ac-meta,.yr,.kick,.tag,.k{font-weight:600;letter-spacing:.04em}

/* tech logo strip (real brand logos via simple-icons CDN) */
.logo-strip{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;align-items:center}
.logo-strip .ll{display:flex;align-items:center;justify-content:center;gap:9px;padding:18px 12px;border:1px solid var(--line);background:#fff;transition:.2s;font-weight:700;font-size:14px;color:var(--ink)}
.logo-strip .ll:hover{border-color:var(--red);transform:translateY(-3px);box-shadow:0 14px 30px -18px rgba(0,0,0,.25)}
.logo-strip .ll img{width:22px;height:22px;object-fit:contain}
@media(max-width:900px){.logo-strip{grid-template-columns:repeat(3,1fr)}}

/* stat graph cards for hotels/industries */
.statcards{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.statcard{border:1px solid var(--line);border-top:3px solid var(--red);padding:26px;background:#fff;text-align:center}
.statcard .sn{font-size:40px;font-weight:800;letter-spacing:-.02em;line-height:1}
.statcard .sn .u{color:var(--red)}
.statcard .sl{font-size:13px;color:var(--grey);margin-top:8px}
@media(max-width:900px){.statcards{grid-template-columns:1fr 1fr}}

/* donut / progress ring */
.rings{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
.ring{display:flex;flex-direction:column;align-items:center;gap:12px}
.ring svg{width:120px;height:120px;transform:rotate(-90deg)}
.ring .rt{font-size:13px;color:var(--grey);font-weight:600}
.ring .rc{fill:none;stroke:var(--line);stroke-width:10}
.ring .rf{fill:none;stroke:var(--red);stroke-width:10;stroke-linecap:round;transition:stroke-dashoffset 1.2s ease}
.ring .rn{font-size:22px;font-weight:800;fill:var(--ink);transform:rotate(90deg);transform-origin:center}
@media(max-width:900px){.rings{grid-template-columns:1fr 1fr}}

/* expertise list */
.exp-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.exp{background:#fff;padding:28px 26px}
.exp h4{font-size:17px;margin-bottom:8px;display:flex;align-items:center;gap:10px}
.exp h4::before{content:"";width:10px;height:10px;background:var(--red);flex:none}
.exp p{color:var(--grey);font-size:14px}
@media(max-width:900px){.exp-grid{grid-template-columns:1fr}}

/* calculator */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line);background:#fff}
.calc .c-in{padding:40px;border-right:1px solid var(--line)}
.calc .c-out{padding:40px;background:var(--ink);color:#fff;display:flex;flex-direction:column;justify-content:center}
.calc label{display:block;font-weight:700;font-size:13px;letter-spacing:.04em;text-transform:uppercase;color:var(--grey);margin:0 0 8px}
.calc .field{margin-bottom:22px}
.calc input{width:100%;border:1px solid var(--line);padding:14px;font-size:16px;font-family:var(--sans)}
.calc input:focus{outline:none;border-color:var(--red)}
.calc .c-out .bign{font-size:46px;font-weight:800;letter-spacing:-.02em;color:#fff;line-height:1}
.calc .c-out .bign .u{color:var(--red-soft,#ff8a8f)}
.calc .c-out .row{display:flex;justify-content:space-between;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.12);font-size:14px}
.calc .c-out .row b{font-size:18px;font-weight:800}
@media(max-width:900px){.calc{grid-template-columns:1fr}.calc .c-in{border-right:none;border-bottom:1px solid var(--line)}}

/* ================= V5: FIXES + ENHANCEMENTS ================= */
/* DEFINITIVE banner + phero heading visibility */
.phero.has-img .ph-bg{align-items:center}
.phero.has-img .ph-bg::before{background:linear-gradient(95deg,rgba(255,255,255,.97) 0%,rgba(255,255,255,.9) 45%,rgba(255,255,255,.62) 72%,rgba(56,56,56,.28) 100%)!important}
.phero h1,.phero .display{color:#1d1f21!important;text-shadow:0 1px 2px rgba(255,255,255,.6)}
.phero .crumb,.phero .lead{color:#3a3d40!important}
.banner h2,.banner .lead,.banner .eyebrow{color:#fff!important}
.banner h2{text-shadow:0 2px 16px rgba(0,0,0,.45)!important}
/* gradient: ensure dark enough end for contrast on white */
.grad{background:linear-gradient(100deg,var(--red) 0%,var(--red) 50%,#4a4a4a 100%)!important;-webkit-background-clip:text!important;background-clip:text!important;-webkit-text-fill-color:transparent!important}
/* labels: now sans (no mono) — give them weight + tracking so they still read as labels */
.eyebrow,.s-ey,.kick,.k,.tag,.p-tag,.ac-meta,.s-k,.cl,.l,.lbl,.crumb,.yr,.p-sub,.fbot,.topbar{font-family:"Inter",sans-serif!important}
.eyebrow{font-weight:700;letter-spacing:.14em}

/* tech logo strip with brand wordmarks */
.tech-logos{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;align-items:center}
.tlogo{border:1px solid var(--line);background:#fff;height:72px;display:flex;align-items:center;justify-content:center;
  font-weight:800;font-size:16px;letter-spacing:-.02em;color:var(--ink);transition:.2s;text-align:center;padding:10px}
.tlogo:hover{border-color:var(--red);color:var(--red);transform:translateY(-3px);box-shadow:0 14px 30px -18px rgba(232,56,64,.4)}
.tlogo small{font-weight:600;font-size:11px;color:var(--grey)}
@media(max-width:900px){.tech-logos{grid-template-columns:repeat(3,1fr)}}

/* mini bar chart (inline stats) */
.statgraph{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:10px}
.sg{border:1px solid var(--line);border-top:3px solid var(--red);padding:24px;text-align:center;background:#fff}
.sg .gn{font-size:40px;font-weight:800;letter-spacing:-.03em;line-height:1;color:var(--ink)}
.sg .gn .u{color:var(--red)}
.sg .gl{font-size:12px;color:var(--grey);margin-top:8px;font-weight:600;letter-spacing:.04em;text-transform:uppercase}
@media(max-width:900px){.statgraph{grid-template-columns:1fr 1fr}}

/* donut/progress ring via conic-gradient */
.rings{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.ring{text-align:center}
.ring .circle{width:120px;height:120px;border-radius:50%;margin:0 auto 14px;display:flex;align-items:center;justify-content:center;
  font-size:24px;font-weight:800;color:var(--ink);position:relative}
.ring .circle::after{content:"";position:absolute;inset:12px;background:#fff;border-radius:50%;z-index:0}
.ring .circle span{position:relative;z-index:1}
.ring .rl{font-size:13px;color:var(--grey);font-weight:600}
@media(max-width:900px){.rings{grid-template-columns:1fr 1fr;gap:30px}}

/* calculator */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--line)}
.calc-in{padding:40px;background:#fff}
.calc-out{padding:40px;background:var(--ink);color:#fff}
.calc-field{margin-bottom:22px}
.calc-field label{display:block;font-size:13px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--grey);margin-bottom:8px}
.calc-field input,.calc-field select{width:100%;border:1px solid var(--line);padding:14px;font-size:16px;font-family:inherit;color:var(--ink)}
.calc-field input:focus,.calc-field select:focus{outline:none;border-color:var(--red)}
.calc-field .rng{width:100%}
.calc-out .co-row{display:flex;justify-content:space-between;padding:16px 0;border-bottom:1px solid rgba(255,255,255,.12)}
.calc-out .co-row.big{border:none;padding-top:22px}
.calc-out .co-row .cv{font-weight:800;font-size:20px}
.calc-out .co-row.big .cv{font-size:34px;color:var(--red-soft,#ff8a8f)}
.calc-out .co-lbl{color:rgba(255,255,255,.7);font-size:14px}
.calc-note{font-size:12px;color:rgba(255,255,255,.5);margin-top:18px}
@media(max-width:900px){.calc{grid-template-columns:1fr}}

/* ================= V6: TESTIMONIALS + NEW COMPONENTS ================= */
.testi-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.tcard{border:1px solid var(--line);border-top:3px solid var(--red);padding:32px;background:#fff;transition:.25s}
.tcard:hover{box-shadow:0 24px 50px -28px rgba(232,56,64,.35);transform:translateY(-3px)}
.tcard .quote{font-size:18px;line-height:1.5;color:var(--ink);font-weight:500;margin-bottom:24px}
.tcard .tmeta{display:flex;align-items:center;gap:14px;border-top:1px solid var(--line);padding-top:18px}
.tcard .ph-av{width:48px;height:48px;border-radius:50%;overflow:hidden;flex:none;border:1px dashed var(--grey-soft);display:flex;align-items:center;justify-content:center;background:var(--paper-2)}
.tcard .ph-av .lbl{font-size:8px;border:none;background:none;padding:0}
.tcard .tn{font-weight:700;font-size:15px}
.tcard .tr{font-size:13px;color:var(--grey)}
@media(max-width:900px){.testi-grid{grid-template-columns:1fr}}

/* brand logo wall (real logos via clearbit/simpleicons fallback to text) */
.logo-wall{display:grid;grid-template-columns:repeat(6,1fr);gap:14px}
.lw{border:1px solid var(--line);background:#fff;height:84px;display:flex;align-items:center;justify-content:center;padding:16px;transition:.2s}
.lw:hover{border-color:var(--red);transform:translateY(-2px)}
.lw img{max-height:42px;max-width:100%;object-fit:contain;filter:grayscale(100%);opacity:.7;transition:.2s}
.lw:hover img{filter:none;opacity:1}
@media(max-width:900px){.logo-wall{grid-template-columns:repeat(3,1fr)}}
.svc-list{display:flex;flex-direction:column;gap:2px}
.svc-check{display:flex;align-items:center;gap:12px;padding:12px 8px;border-bottom:1px solid var(--line-2);cursor:pointer;font-size:14px}
.svc-check:hover{background:var(--paper-2)}
.svc-check input{width:18px;height:18px;accent-color:var(--red);cursor:pointer}
.svc-check span:first-of-type{flex:1}
.svc-price{font-weight:700;color:var(--red);font-size:13px}
.slide-h1{font-size:clamp(36px,5.4vw,68px);font-weight:800;letter-spacing:-.03em;line-height:1.02;max-width:17ch}

/* ================= V7: MOBILE APP EXPERIENCE + LEAD RIBBON ================= */
.lead-ribbon{position:absolute;top:0;left:0;right:0;z-index:6;background:var(--red);color:#fff;
  text-align:center;font-size:13px;font-weight:700;letter-spacing:.03em;padding:8px 12px}
.slider{margin-top:0}
@media(max-width:900px){.lead-ribbon{font-size:11px;padding:7px 10px}}

/* ---- MOBILE APP-LIKE EXPERIENCE ---- */
@media(max-width:900px){
  /* sticky bottom tab bar like a native app */
  body{padding-bottom:64px}
  .app-tabbar{position:fixed;bottom:0;left:0;right:0;z-index:120;background:#fff;
    border-top:1px solid var(--line);display:flex;justify-content:space-around;align-items:center;
    height:64px;box-shadow:0 -4px 20px -8px rgba(0,0,0,.15)}
  .app-tabbar a{display:flex;flex-direction:column;align-items:center;gap:3px;font-size:10px;
    font-weight:600;color:var(--grey);flex:1;padding:8px 0}
  .app-tabbar a .ico{font-size:20px;line-height:1}
  .app-tabbar a.active,.app-tabbar a:active{color:var(--red)}
  /* app-style cards: rounded, elevated */
  .ind,.srv,.tool,.prod,.vcard,.work,.tcard,.price,.sg,.ic-card{border-radius:16px!important}
  .btn-red,.btn-line,.btn-dark,.nav-cta{border-radius:12px!important}
  .phero.has-img .ph-bg,.slider,.hero.has-img .hero-bg{border-radius:0 0 24px 24px}
  /* larger tap targets */
  .btn-red,.btn-line,.btn-dark{padding:16px 28px;font-size:16px}
  /* smooth momentum scroll feel */
  html{scroll-behavior:smooth;-webkit-overflow-scrolling:touch}
  /* app-like section spacing */
  section{padding:48px 0}
  .wrap{padding:0 20px}
  /* sticky mobile CTA above tab bar */
  .mobile-cta{position:fixed;bottom:64px;left:0;right:0;z-index:110;display:none}
}
.app-tabbar{display:none}
@media(max-width:900px){.app-tabbar{display:flex}}

/* PWA-like: hide desktop float on mobile (tab bar replaces it) */
@media(max-width:900px){.float{bottom:76px;right:16px}.float .fab{width:48px;height:48px}}

/* ================= V8: REAL LOGO + BLOG ================= */
.logo img.mark{width:34px;height:34px;object-fit:contain;border-radius:6px;display:block}
.logo{gap:10px}
.fbrand .logo img.mark,footer .logo img.mark{width:34px;height:34px}