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Home / Services / ATL & BTL
Above + below the line

ATL & BTL Advertising

The full advertising spectrum — mass-reach ATL and targeted, on-ground BTL — planned and executed together for brands that want both awareness and action.

Book a free consultationView pricing
ATL — Above the line

Mass reach, brand building.

1

Television

  • TV commercials
  • Regional & national
  • Media planning
  • Buying
2

Print

  • Newspaper & magazine
  • Advertorials
  • Creative & placement
  • Trade press
3

Radio & OOH

  • Radio spots
  • Hoardings & billboards
  • Transit media
  • Airport & mall
4

Cinema

  • Cinema advertising
  • On-screen branding
  • Regional reach
  • Premium audiences
BTL — Below the line

Targeted, on-ground action.

1

Activations

  • Brand activations
  • Roadshows
  • Sampling
  • Experiential
2

Events & Exhibitions

  • Trade shows (SATTE, OTM)
  • Stall design
  • Event branding
  • On-site content
3

Direct

  • Direct mailers
  • Point-of-sale
  • Local marketing
  • Loyalty programs
4

Partnerships

  • Co-branding
  • Tie-ups
  • Influencer events
  • Community
Plan your campaign

Let's combine reach and action.

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